IMPACT IF SOCIAL MEDIA ON RESTAURANT BUSINESSES / (Kayıt no. 290045)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02767nam a22003137a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230418150932.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 230323d2023 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2838 |
| Cutter no | Z24 2023 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Zaeim, Mojgan |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | IMPACT IF SOCIAL MEDIA ON RESTAURANT BUSINESSES / |
| Sorumluluk Bildirimi | MOJGAN ZAEIM; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 44 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 42-43) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>The acceptability of social media has been rising daily. Social media is becoming a <br/>vital tool for executing business and marketing strategies in all businesses.The main <br/>goal of this thesis is to investigate how social media influences company operations <br/>and how it impacts business. Additionally, this study gives a quick overview of social <br/>media and how effective marketing may be carried out by utilizing it. A thorough <br/>explanation is also provided to show how social media has changed conventional <br/>marketing operations. It combines qualitative and quantitative techniques. <br/>Additionally, unstructured interviews were undertaken to investigate in-depth <br/>information. Books, journals, articles, statistics, and other social media-related <br/>websites were used as research materials. The results show that social media positively <br/>impacts the restaurant business. Accepting social media by restaurants increases <br/>revenue and consumer traffic. The eateries employ social media platforms like <br/>Facebook and Instagram. Word-of-mouth marketing is essential for luring in new <br/>clients. Social media has created an affordable and accessible marketing platform that <br/>allows businesses to instantaneously contact thousands of consumers. The study has <br/>limitations, such as a limited sample size and a language barrier. In the future, when <br/>there are more accessible respondents, a similar study may be conducted. Social media <br/>has a wide range of opportunities for company growth.<br/>Keywords: Restaurant, Social Media, Social Media Marketing, Small-Sized <br/>Enterprises, Word of Mouth, |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Restaurants |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social Media |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Small business |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Word-of-mouth |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Safavi, Homayoun Pasha |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 23.03.2023 | Bağış | YL 2838 Z24 2023 | T3177 | 23.03.2023 | 23.03.2023 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 23.03.2023 | Bağış | YL 2838 Z24 2023 | CDT3177 | 23.03.2023 | 23.03.2023 | Suppl. CD | Business Administration Department |