THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE AS REGARDS STAKEHOLDERS /
Idaudu, Prince Michael
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE AS REGARDS STAKEHOLDERS / PRINCE MICHAEL IDAUDU; SUPERVISOR: ASSOC. PROF. DR. GEORGIANA KARADAŞ - ix,77 sheets; 31 cm. Includes CD
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 58-73)
ABSTRACT
The essence of this study is to examine the influence of corporate social responsibility
(CSR) on organizational performance as regards stakeholders in Nigerian Bottling
Company Plc, Lagos. In order for organizations to adopt a more practical approach to
creating jobs, enhanced efficiency, and enhanced quality of life, this calls for
participation in the countries corporate and social development projects. Due to the
continuous debate about the link between CSR and organizational success, further
investigation into CSR actions in Nigeria is required. The aim of this study is to
evaluate the effect of CSR on different dimensions related to organizational success.
The dimensions used in this study are corporate reputation, brand differentiation and
employee commitment.
Three hypotheses were proposed in order to examine the effect of corporate social
responsibility (CSR) on the dimensions mentioned above as regards stakeholders in
Nigerian Bottling Company Plc, Lagos. A quantitative research method was used with
only 316 questionnaires that were returned after sending 337 questionnaires online.
And all the three hypotheses generated were supported. Therefore, it is concluded that
the business reputation of Nigerian Bottling Company Plc, Lagos is greatly enhanced
through CSR.
Keywords: Corporate Social Responsibility, Organizational Performance,
Stakeholders.
Social responsibility of business--Dissertations, Academic
Performance--Dissertations, Academic
Stakeholder management--Dissertations, Academic
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE AS REGARDS STAKEHOLDERS / PRINCE MICHAEL IDAUDU; SUPERVISOR: ASSOC. PROF. DR. GEORGIANA KARADAŞ - ix,77 sheets; 31 cm. Includes CD
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 58-73)
ABSTRACT
The essence of this study is to examine the influence of corporate social responsibility
(CSR) on organizational performance as regards stakeholders in Nigerian Bottling
Company Plc, Lagos. In order for organizations to adopt a more practical approach to
creating jobs, enhanced efficiency, and enhanced quality of life, this calls for
participation in the countries corporate and social development projects. Due to the
continuous debate about the link between CSR and organizational success, further
investigation into CSR actions in Nigeria is required. The aim of this study is to
evaluate the effect of CSR on different dimensions related to organizational success.
The dimensions used in this study are corporate reputation, brand differentiation and
employee commitment.
Three hypotheses were proposed in order to examine the effect of corporate social
responsibility (CSR) on the dimensions mentioned above as regards stakeholders in
Nigerian Bottling Company Plc, Lagos. A quantitative research method was used with
only 316 questionnaires that were returned after sending 337 questionnaires online.
And all the three hypotheses generated were supported. Therefore, it is concluded that
the business reputation of Nigerian Bottling Company Plc, Lagos is greatly enhanced
through CSR.
Keywords: Corporate Social Responsibility, Organizational Performance,
Stakeholders.
Social responsibility of business--Dissertations, Academic
Performance--Dissertations, Academic
Stakeholder management--Dissertations, Academic