MARKET ORIENTATION AD ITS IMPACT ON FIRM PERFORMANCE: A MEDIATING ROLE OF INNOVATION / (Kayıt no. 292958)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02435nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250109084848.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3487 |
| Cutter no | B36 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Bankole, Niyi Micheal |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | MARKET ORIENTATION AD ITS IMPACT ON FIRM PERFORMANCE: A MEDIATING ROLE OF INNOVATION / |
| Sorumluluk Bildirimi | NIYI MICHEAL BANKOLE ; SUPERVISOR, PROF. DR. ŞİRİN ATAKAN DUMAN |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 60 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Management |
| 520 ## - ÖZET NOTU | |
| Özet notu | This study is intended to investigate the influence of market orientation on firm performance as well as the mediating role of innovation in Nigerian micro small, and medium enterprises (MSMEs). Market orientation (MO) has turned into a focal point of consideration for many scholars for more than 30 years (Kamboj & Rahman, 2017) and the significance of MO in influencing the performance of firms is factual in promoting the literature (Ngai & Ellis, 1998).<br/>Therefore, this study employs a quantitative research design by using normal deductive techniques and approach. Since a primary data is obtained by changing over quantifiable confirmation into numbers, which are also explored to recognize the connection between and among the variable s of study market orientation, firm performance, and innovation by starting with the descriptive statistics of the demographic variables and followed by the validity and reliability test which are conducted using factor loadings and Cronbach alpha respectively..<br/>However, this study shows that micro small, and medium enterprises in Nigeria emphatically perceived their organizations as market-oriented and consider innovation as a significant variable for upgrading the firm performance outcome and element that increases their comparative benefit. The sudy shows that market orientation has a significant influence on firm performance thereby supporting hypothesis one leaving the remaining hypotheses unsupported. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Management |
| Alt başlık biçimi | Dissertations, Academic |
| Genel Alt Konu | Business Administration |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Atakan Duman, Şirin |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 16.10.2024 | Bağış | YL 3487 B36 2024 | T3934 | 16.10.2024 | C.1 | 16.10.2024 | Thesis | Management | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 16.10.2024 | Bağış | YL 3487 B36 2024 | CDT3934 | 16.10.2024 | C.1 | 16.10.2024 | Suppl. CD | Management |