THE IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER PURCHASE INTENTION- THE MEDIATING ROLE OF MEDIA RICHNESS / (Kayıt no. 293084)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02337nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250108115047.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3571 |
| Cutter no | O37 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Okpighe, Efezino Henrienta |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER PURCHASE INTENTION- THE MEDIATING ROLE OF MEDIA RICHNESS / |
| Sorumluluk Bildirimi | EFEZINO HENRIENTA OKPIGHE ; SUPERVISOR, ASST. PROF. DR. TOMIWA SUNDAY ADEBAYO |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 61 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration |
| 520 ## - ÖZET NOTU | |
| Özet notu | The manufacturers of some IT gargets and resources including their potential clients<br/>make monetary benefits through giving or sharing their resources, products or<br/>abilities, and this has been made formal as well as adapted at large scales by various<br/>IT firms in Nigeria and other developing countries such big IT manufacturers may be<br/>situated in developed countries like US, UK among others and examples of such IT<br/>companies are HP, DELL, APPLE systems and so on. This study is geared to<br/>examine the mediating role of media richness on the impact of customer satisfaction<br/>on customer purchase intention.<br/>This study employs a quantitative research method by distributing 384 questionnaires<br/>and only 355 questionnaires were retuned and used for analysis. SPSS was used to<br/>carry out descriptive, correlation and regression analysis on the four developed<br/>hypotheses where H1, H2, H3 and H4 were all supported. Furthermore, it was obvious<br/>from the study that CS has a moderate effect on customer purchase intention, media<br/>richness has a strong effect on customer purchase intention, and CS has strong effect<br/>on media richness but the outcome of the study revealed that media richness has a<br/>full mediation on the influence of customer satisfaction on customer purchase<br/>intention in IT firms in Lagos state, Nigeria. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Business Administration |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Adebayo, Tomiwa Sunday |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 19.11.2024 | Bağış | YL 3571 O37 2024 | T4018 | 19.11.2024 | C.1 | 19.11.2024 | Thesis | Business Adminstration | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 19.11.2024 | Bağış | YL 3571 O37 2024 | CDT4018 | 19.11.2024 | C.1 | 19.11.2024 | Suppl. CD | Business Adminstration |