THE IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER PURCHASE INTENTION- THE MEDIATING ROLE OF MEDIA RICHNESS / EFEZINO HENRIENTA OKPIGHE ; SUPERVISOR, ASST. PROF. DR. TOMIWA SUNDAY ADEBAYO

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2024Tanım: 61 sheets ; 30 cm +1 CD ROMİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Özet: The manufacturers of some IT gargets and resources including their potential clients make monetary benefits through giving or sharing their resources, products or abilities, and this has been made formal as well as adapted at large scales by various IT firms in Nigeria and other developing countries such big IT manufacturers may be situated in developed countries like US, UK among others and examples of such IT companies are HP, DELL, APPLE systems and so on. This study is geared to examine the mediating role of media richness on the impact of customer satisfaction on customer purchase intention. This study employs a quantitative research method by distributing 384 questionnaires and only 355 questionnaires were retuned and used for analysis. SPSS was used to carry out descriptive, correlation and regression analysis on the four developed hypotheses where H1, H2, H3 and H4 were all supported. Furthermore, it was obvious from the study that CS has a moderate effect on customer purchase intention, media richness has a strong effect on customer purchase intention, and CS has strong effect on media richness but the outcome of the study revealed that media richness has a full mediation on the influence of customer satisfaction on customer purchase intention in IT firms in Lagos state, Nigeria.
Materyal türü: Thesis
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Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Kopya numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Depo Tez Koleksiyonu YL 3571 O37 2024 (Rafa gözat(Aşağıda açılır)) C.1 Kullanılabilir Business Adminstration T4018
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel Tez Koleksiyonu YL 3571 O37 2024 (Rafa gözat(Aşağıda açılır)) C.1 Kullanılabilir Business Adminstration CDT4018
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Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration

The manufacturers of some IT gargets and resources including their potential clients
make monetary benefits through giving or sharing their resources, products or
abilities, and this has been made formal as well as adapted at large scales by various
IT firms in Nigeria and other developing countries such big IT manufacturers may be
situated in developed countries like US, UK among others and examples of such IT
companies are HP, DELL, APPLE systems and so on. This study is geared to
examine the mediating role of media richness on the impact of customer satisfaction
on customer purchase intention.
This study employs a quantitative research method by distributing 384 questionnaires
and only 355 questionnaires were retuned and used for analysis. SPSS was used to
carry out descriptive, correlation and regression analysis on the four developed
hypotheses where H1, H2, H3 and H4 were all supported. Furthermore, it was obvious
from the study that CS has a moderate effect on customer purchase intention, media
richness has a strong effect on customer purchase intention, and CS has strong effect
on media richness but the outcome of the study revealed that media richness has a
full mediation on the influence of customer satisfaction on customer purchase
intention in IT firms in Lagos state, Nigeria.

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