Thesis (PhD) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 134-147)

ABSTRACT
Uncertainty and a lack of stability are among the difficulties non-governmental
organizations face. However, certain strategies for ensuring their performance’s
sustainability have not been empirically demonstrated in the literature. Using strategic
resource management practises and artificial intelligence, this study examines the effect
of organizational learning and corporate social responsibility on the sustainability of nongovernmental
organizations’ performance. The survey gathered data from 171
participants representing 21 United Nations organizations and 70 non-governmental
organizations in Jordan to accomplish this goal. The data were analyzed using Warp PLS
and PLS-SEM. The study demonstrates that organizational learning, artificial intelligence,
strategic human resource management practises, and corporate social responsibility all
contribute to the long-term viability of non-governmental organizations. Furthermore, the
study discovered that strategic resource management practices and artificial intelligence
significantly mediate the relationship between organisational learning and sustainable
organisational performance on the one hand, and corporate social responsibility on the
other. Finally, the study provides theoretical and practical guidance on how to apply the
findings to assist non-profit organizations’ management in utilizing organisational
learning, corporate social responsibility, artificial intelligence, and strategic resource
management practices to help them run their internal operations in a more efficient and
sustainable manner over time.