THE IMPACT OF PERCEIVED QIALITY, PERCEIVED VALUE AND PERCEIVED PRICE ON CUSTOMER LOYALTY / ZUBIR A G RAMADAN; SUPERVISOR: ASSOC. PROF. DR. FIGEN YEŞİLADA

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2022Tanım: 50 sheets; 31 cm. Includes CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department Özet: ABSTRACT In recent years, the business world has faced fierce competition, which has put business organisations in a position to require a sustainable long-term relationship with their customers to exploit the benefits of customer loyalty. This has made perceived value, price and service quality an important marketing element in recent years. This is even more critically so in the service industry. This research was proposed and carried out to investigate the antecedents of customer loyalty impact on the perceived satisfaction of customers, which leads to an increase in customer loyalty. The study was carried out using the North Cyprus telecommunication sector. Using an analytical model, nonprobability sampling with a survey method is used in the current study. The study showed findings implied quality of service, value offers and price have a positive direct and indirect impact on the improvement of customer loyalty. However, perceived price partially relates to Loyalty. This finding supports theories of studies that reported customer loyalty is significantly impacted by perceived customer satisfaction and trust. However, findings are limited to small Islands with a small sample size. Future studies can involve multiple continents with a larger sample size.
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 2431 R26 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T2738
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel YL 2431 R26 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department CDT2738
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Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 46-50)

ABSTRACT
In recent years, the business world has faced fierce competition, which has put business
organisations in a position to require a sustainable long-term relationship with their
customers to exploit the benefits of customer loyalty. This has made perceived value,
price and service quality an important marketing element in recent years. This is even
more critically so in the service industry. This research was proposed and carried out to
investigate the antecedents of customer loyalty impact on the perceived satisfaction of
customers, which leads to an increase in customer loyalty. The study was carried out
using the North Cyprus telecommunication sector. Using an analytical model, nonprobability
sampling with a survey method is used in the current study. The study
showed findings implied quality of service, value offers and price have a positive direct
and indirect impact on the improvement of customer loyalty. However, perceived price
partially relates to Loyalty. This finding supports theories of studies that reported
customer loyalty is significantly impacted by perceived customer satisfaction and trust.
However, findings are limited to small Islands with a small sample size. Future studies
can involve multiple continents with a larger sample size.

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