Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department

Includes bibliography (sheets 53-55)

ABSTRACT
The hotel industry is a major contributor to environmental pollution and climate
change. In order to reduce their environmental impact, hotels are increasingly adopting
green innovation strategies. Green innovation can be defined as the development and
implementation of new products, processes, or services that have a positive impact on
the environment. The study will examine an investigation into the effects of green
innovation, green organizational identity on the sustainability performance of the hotel
industry in the Northern Cyprus. The performance of sustainability in hotel industry
in the Northern part of Cyprus is a critical component in the industry of hospitality of
the Northern Cyprus’ economy. The ecological direction is now being created and
made more generally known in the hospitality sector. The success that eco-hotels have
already achieved in a number of national markets throughout the world ought to inspire
a global drive for the industry's continued expansion. The findings of this study have
important implications for the hotel industry. The study shows that green innovation
is a valuable tool for hotels that are looking to reduce their environmental impact and
improve their green marketing. The study also provides guidance for hotel managers
who are considering adopting green innovation strategies. The research study will
utilize the quantitative research approach through the use of a questionnaire survey
and SPSS version 26 is going to be used to run and analyze the gathered data.
Keywords: Green Innovation, Green Organizational Identity, Hotel Industry,
Hospitality, Sustainability Performance