Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 66-70)

ABSTRACT
This research main aim is to ascertain how the adoption of ecommerce impacts the
performance of SMEs in Lagos Nigeria. The study has specific objectives; to inspect
the extent of ecommerce adoption by SMEs, to pinpoint factors that influences SMEs
in Nigeria in adoption of ecommerce, to ascertain advantages acquired by SMEs by
adopting ecommerce and to analyse the relationship between ecommerce adoption and
SME performance. The study used ecommerce adoption, perceived compatibility,
government/IT vendors support as the independent variable, while the dependent
variable is SME performance (measured by the benefits of ecommerce). This study
adopted a quantitative research design method using a target population of 500 and a
sample size of 222. The data was collected using a primary method with questionnaires
which was designed in Google Forms and distributed to the participants through
emails. The data that was collected were tested using descriptive statistics, correlation
analysis, and regression analysis. The regression analysis was used to test the
relationship between the variables. H1 revealed that there is a positive significant
relationship between ecommerce adoption and SME performance. H2 showed that
perceived compatibility has a positive and significant connection with SME
performance. H3 also revealed a positive and significant connection amongst support
(govt/IT vendor) and performance. The study recommends that ecommerce adoption
should be encouraged and supported by governments through ICT and skill acquisition
programmes. Other recommendations were made in the study.
Keywords: Compatibility, Cost, Ecommerce adoption, Government, Internet, IT
vendors, Marketing, Performance, Perceived Compatibility, Technology