Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Educational Administration and Planning Department

Includes References (sheets 75-82)

ABSTRACT
A standard higher educational institution comprises multiple campuses, different
faculties, and schools with many employees and students. This large system results
in communication difficulties like the misinterpretation of messages by the receiver,
being unable to reach the receiver in time, unavailability of communication
equipment such as strong Wi-Fi in the university environment, cultural differences,
and so on. The purpose of this research is to provide solutions to these
communication problems and make the use of digital media more effective in
communication.
The sole purpose of any academic framework is to explore the in-depth
enlightenment and proper understanding of different concepts of topics that affect
our lives and the society in which we reside. Given this, this thesis analyses the
performance of the application of this digital media communication process,
examining the barriers in both the communication process of the administrators and
the use of this digital media process of communication. Educational administrators
are one of the most important personalities in an educational institution, as such,
highlighting their ideas on the application of these communication processes will
improve the communication system in universities.
To achieve the purpose of this study, qualitative research was conducted with three
university administrators in TRNC. The method used in analysing the data is the
thematic content analysis. The process of this thematic approach includes the
analysis of the data, identification of themes that are embedded in the data
collected, and the collating of examples of those themes from the sentences.
Feedback was gathered from these university administrators who are the
respondents. This feedback was then coded and finally reported in a more organized
form.
Through the in-depth and comprehensive analysis of the feedback from the
university administrators, this research deducted intelligent practical strategies and
recommendations to eradicate these communication difficulties in universities.
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Some of these strategies include improvement of the technological strength of the.
Universities, creating awareness of the need to effectively make use of digital
media process, the provision of digital media equipment in the university, and
organising conferences and programs to enlighten people on the advanced use of
digital media communication processes.
Keywords: Administrators, Communication, Digital Media, Education, Equipment,
Technology, Information