INCREASING THE RATE OF EARLY DIAGNOSED PATIENTS IN THE PRIVATE HEALTH SECTOR IN HOMS-SYRIA THROUGH APPLYING SOCIAL MARKETING TOOLS / AFAF RASLAN; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2023Tanım: viii, 49 sheets: chart; 30 cm. 1 CD ROMİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MBA) - Cyprus International University Institute of Graduate Studies and Research Business Administration Department Özet: ABSTRACT This qualitative research study aims to investigate the reasons for late diagnosis in the private healthcare sector in Homs-Syria and to explore the effectiveness of applying social marketing tools in increasing the rate of early-diagnosed patients. This sector's low early diagnosis rates have led to compromised patient outcomes and increased healthcare costs. To address this issue, the study focuses on identifying the barriers and challenges contributing to late diagnosis and discovering a targeted social marketing strategy to promote early diagnosis behaviors. The research adopts a qualitative approach, utilizing in-depth interviews and discussions with healthcare providers. Data analysis involves thematic analysis to identify common themes and patterns related to barriers to early diagnosis and potential strategies for behavior change. The findings of this study provide insights into the specific barriers and challenges faced within the private health sector in Homs and inform the development of a social marketing strategy tailored to address these issues. By integrating social marketing principles and techniques, the intervention aims to effectively communicate health messages, create awareness, and influence behaviors related to seeking early medical intervention. The research outcomes will contribute to the existing knowledge on the application of social marketing in healthcare contexts, particularly in resource-constrained settings like Homs-Syria. The findings will also offer practical recommendations for healthcare professionals, policymakers, and organizations involved in healthcare promotion, with the ultimate goal of increasing the rate of early diagnosed patients and improving healthcare outcomes in the private health sector. By applying social marketing tools to enhance early diagnosis rates, this research seeks to positively impact the healthcare system in Homs-Syria, and potentially serve as a model for similar healthcare settings facing similar challenges. Keywords: Early Diagnosis, Private Health Sector, Social Marketing.
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Depo Tez Koleksiyonu YL 3227 R37 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T3621
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel Tez Koleksiyonu YL 3227 R37 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department CDT3621
Toplam ayırtılanlar: 0

Thesis (MBA) - Cyprus International University Institute of Graduate Studies and Research Business Administration Department

Includes References (sheets 40-48)

ABSTRACT
This qualitative research study aims to investigate the reasons for late diagnosis in the private healthcare sector in Homs-Syria and to explore the effectiveness of applying social marketing tools in increasing the rate of early-diagnosed patients. This sector's low early diagnosis rates have led to compromised patient outcomes and increased healthcare costs. To address this issue, the study focuses on identifying the barriers and challenges contributing to late diagnosis and discovering a targeted social marketing strategy to promote early diagnosis behaviors. The research adopts a qualitative approach, utilizing in-depth interviews and discussions with healthcare providers. Data analysis involves thematic analysis to identify common themes and patterns related to barriers to early diagnosis and potential strategies for behavior change. The findings of this study provide insights into the specific barriers and challenges faced within the private health sector in Homs and inform the development of a social marketing strategy tailored to address these issues. By integrating social marketing principles and techniques, the intervention aims to effectively communicate health messages, create awareness, and influence behaviors related to seeking early medical intervention. The research outcomes will contribute to the existing knowledge on the application of social marketing in healthcare contexts, particularly in resource-constrained settings like Homs-Syria. The findings will also offer practical recommendations for healthcare professionals, policymakers, and organizations involved in healthcare promotion, with the ultimate goal of increasing the rate of early diagnosed patients and improving healthcare outcomes in the private health sector. By applying social marketing tools to enhance early diagnosis rates, this research seeks to positively impact the healthcare system in Homs-Syria, and potentially serve as a model for similar healthcare settings facing similar challenges.
Keywords: Early Diagnosis, Private Health Sector, Social Marketing.

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