Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research English Language Teaching

This study focuses on the link between motivation and the Informational Social
Influence theory into the context of language learning for a learner. The study used
exploratory method and Google app store user reviews (Duolingo app) of languagelearning
apps as data collection to be the main and secondary sources of data. These
reviews pointed out what were positive and negative about the app. The reviews
showed that the app can assist users improve their language skills and get them to use
it more by showing them that other people like it. However, negative comments
about things such as slow opening times, annoying ads, and software crashes could
make users angry and less likely to keep trying. Within educational social
psychology context where motivation and information social influence theory are
moving side by side for language learning apps, analyzing the data was about to look
at the content of the reviews, code it, and define for trends and patterns linked to
motivation and peer pressure under the umbrella of social fluence theory. The results
of the data analysis will be shown, along with a discussion of the methods used and
how reliable and valid the study is. There is very clear similar effect between
motivation and social influence theory that users are taking their decisions for
language learning app (Duolingo).