E-commerce and a research on usage habits of e-commerce in Turkey Hayrettin Çağrı Ezerer; Supervisor: Nüket Saracel

Yazar: Katkıda bulunan(lar):Dil: İngilizce Yayın ayrıntıları:Nicosia Cyprus International University 2012Tanım: XXVI, 238 p. tab., fig. 30.5 cmİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar):
Eksik içerik
1 INTRODUCTION
FIRST PART
ELECTRONIC COMMERCE IN GENERAL
4 ELECTRONIC COMMERCE IN GENERAL
4 The Definition of Eletronic Commerce
12 The Historical Development Commerce
15 Types of Electronic Commerce
15 Business to Business Eletronics Commerce(B2B)
23 Business to Consumer Electronics Commerce (B2C)
27 Consumer to Consumer Electronic Commerce (C2C)
28 Government to Business Electronic Commerce (G2C)
29 Governemnt to Business Electronic Commerce(G2B)
30 Peer to Peer Electronic Commerce(P2P)
30 Electronic Commerce Tool
30 In General
33 Telephone
35 Facsimile
35 Television
36 Electronic Data Interchange
38 Internet
41 GSM
41 Effects of Electronis Commerce
41 The Effects of Electronis Commerce on Social Life
43 The Effects of Electronis Commerce on Economic Life
45 The Macro Economic Effects of Electronic Commerce
46 The Micro Effects of Electronic Commerce
48 Effects on Production Costs
48 Positive and Negative Ascepts of Electronic Commerce
49 Positive Effects
51 Savings in the Marketing Budget
53 Time Saving
53 Equality of Opportunity between Enterprises
54 On Part of Sellers
56 On Part of Consumers
58 Its Negatives Effects
58 In General
59 Problems Encountered in electronic Commerce
59 Financial Problems
61 Legal Problems
62 Infrastructure Problem
SECON PART
ELECTRONIC COMMERCE IN TURKEY
64 In General
66 Govrenement Policies on Electronic Commerce in Turkey
66 Purpose, Principles and Policies
66 Legal and Institutional Regulations
67 The Dimensions Electronic Commerce Volume has Presently Reached in Turkey
69 Work Undertaken on Electronics Commerce in Turkey and the Developments Process
69 Science and Technology Higher Baord(BTYK)
72 Electronic Commerce Coordination Board
74 Rules to be taken into Consideration in Electronic Commerce
74 Web Site Rules
74 Ordering Rules
75 Payments Rules
75 Delivery Rules
75 Guarantee Rules
76 Rules of Return
76 Confidentiality Rules
76 Security Rules
77 Security in Electronic Commerce
77 In General
78 Public Key Encryption
79 SSL(Secure Socket Layer) and SET (Secure Electronic Transaction) Protocol
80 Approval Institution and Electronic Identity Document
THIRD PART
THE ETHICAL DIMENSION OF ELECTRONIC COMMERCE
82 In General
86 Important Ethical Problems related to Electronics Commerce and their Solution
87 Confidentiality of Personal Informatıon
89 Unpermirtted Commercial E-mail (SPAM)
93 Electronic Commerce Pratices for Children
95 Electronic Commerce Ethis and other Relevant Topics
FOURTH PART
USAGE HABITS IN ELECTRONIC COMMERCE IN TURKEY AND WORKS ON THE ETHICAL DIMENSION OF COMMERCE
102 The Significance of the Research
102 The Purpose of the Research
103 The Constraints of the Research
102 The Purpose of the Research
103 The Constraits of the Research
103 The Method of th Research
103 Population of the Study
103 Research Sampling
104 The Collection of Research Data and the Statistical Method
104 The Evaluation of Research Data
104 The Hypotheses of Research
105 The Findings of the Research and Comments
105 Personal Information on Participants in the Research
108 Findings on th Research Hypotheses and their Evaluation
108 Comparisons by Gender
109 Frequency and Percentages Distribution of Internet Access Purposes
110 Frequency and Percentage Distribution of Reason for Choosing Electronic Commerce
111 Frequency and Percentage Distrribution of the Reasons for Choosing Electronic Commerce
112 Frequency and Percentage Distrribution of the Priority in Services Provided in Electronic Commerce
113 Frequency and Percentage Distrribution of the Reasons for Choosing Electronic Commerce is Undertaken by Gender
114 Frequency and Percentage Distrribution of the Advantages of Electronic Commerce by Gender
115 Frequency and Percentage Distrribution of the Selection of the Web Site on Which Electronic Commerce is undertaken by Gender
116 Frequency and Percentage Distribution of the Frequency with which Electronics Commerce is Undertaken by Gender
117 Frequency and Percentage Distribution of Means of Access to Web Sites on Which Electronics Commerce is Undertaken by Gender
118 Frequency and Percentage Distribution of the Most Preferred Electronic Commerce Sites by Gender
120 Frequency and Percentage Distribution of by Marital Status
120 Frequency and Percentages Distribution of Purposes for Access Internet by Marital Status
121 Frequency and Percentages Distribution of Undertaking Electronic Commerce is Not Undertaken by Marital Status
122 Frequency and Percentages Distribution of Reason why Electronics Commerce İS Not Undertaken by Marital Status
125 Frequency and Percentages Distribution of the Priority in Service Provided by Electronic Commerce by Marital Status
126 Frequency and Percentages Distribution of the Factors Important When Selecting the Web Site on Which Electronic Commerce will be Undertaken by Marital Status
127 Frequency and Percentages and Percentages Distribution of the Most Prefered Web Sites in Electronic Commerce is Undertaken by Marital Status
129 Frequency and Percentages Distribution of the Most Preferred Web Sites in Electronic Commerce by Marital Status
130 Frenquecy and Percentage Distribution of the Influence of Products Bought Most by Other Customers on the Selection of Products during Electronics Commerce by Marital Status
131 Frenquecy and Percentage Distribution of What Types of Goods and Services are Bough with Electronic Commerce by Mairtal Status
132 Frenquecy and Percentage Distribution of the Monthly Average Amount of the Electronic Commerce Undertaken by Marital Status
133 Frenquecy and Percentage Distribution of the Use of Same Passwords Used Electronic Commerce by Marital Status
133 Frenquecy and Percentage Distribution of the Requirements for the Spread of Electronics Commerce by Marital Status
135 Frequency and Percentages Distribution of the Influence of Electronic Commerce on Shopping Life by Marital Status
136 Frequency and Percentages Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Recieved by Email by Marital Status
137 Comparisons by Education Level
137 Frequency and Percentages Distribution of Internet Use Purpose by Education Level
138 Frenquecy and Percentage Distribution of Undertaking Electronic Commerce by Education Level
139 Frenquecy and Percentage Distribution of the Advantages of Electronic Commerce by Education Level
140 Frenquecy and Percentage Distribution of the Most Preferred Electronics Commerce Sites by Education Level
142 Frenquecy and Percentage Distribution of the Payments Means used durng Electronics Commerce by Education Level
143 Frenquecy and Percentage Distribution of the Requirements for the Spread of Electronics Commerce by Education Level
144 Frenquecy and Percentage Distribution of the Attitude Towards the Advertisements Encountered During the Electronics Commerce Process or Received by E-Mail by Education Level
146 Comparisons by Income Level
146 Frequency and Percentages Distribution of Internet Use Purpose by Income Level
148 Frenquecy and Percentage Distribution of the Undertaking Electronic Commerce by Income Level
150 Frenquency and Percentage Distribution of theReas Electronic Commerce by Income Level
153 Frenquecy and Percentage Distribution of Reasons for Undertaking Electronics Commerce by Income Level
155 Frequency and Percentages Distribution of the Priority of Services Provided in Electronics Commerce by Income Level
157 Frequency and Percentage Distribution of the Advantages of Electronic Commerce by Income Level
159 Frequency and Percentages Distribution of the Reading the Security Information on the Web Sites on Which Electronics Commerce is undertaken by Income Level
161 Frequency and Percentage Distribution of the Most Preferred Electronic Commerce Sites by Income Level
164 Frequency and Percentage Distribution of the Country in which Electronic Commerce is Undertaken by Income
166 Frequency and Percentage Distribution of the Types of Goods and Service Bought By Electronics Commerce by Income Level
169 Frequency and Percentages Distribution of the Requirement for the Spread of Electronics Commerce by Income Level
171 Frequency and Percentage Distribution of the Influences of Electronic Commerce on Shopping Life by Income Level
173 Comparisons by Age
173 Frequency and Percentages Distribution of Internet Access Puırposes by Age
176 Frequency and Percentages Distribution of Reasons for Not Undertaking E-Commerce by Age
179 Frequency and Percentage Distribution of the Priority of Services Provided by Electronic Commerce by Age
181 Frequency and Percentages Distribution of the Advantages of Electronic Commerce by Age
183 Frequency and Percentages Distribution of the Most Preferred Electronic Commerce by Age
185 Frequency and Percentage Distribution of the Types of Goods and Services Bought on Electronic Commerce by Age
187 Frequency and Percentage Distribution of the Means of Payments during Electronics Commerce by Age
189 Frequency and Percentages Distribution of the Influence of Electronic Commerce on Shopping Life by Age
190 Frequency and Percentage Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Received by E-Mail by Age
191 Frequency and Percentage Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Received by E-Mail by Age
193 CONCLUSIONS
Özet: 'Abstract/Özet The development in information and communication technologies has created important differences in tradıng channels and devices used for trade.Besides traditional trade method,because of an increase in internet usage, the variety of product and number of users of electronic trade has increased and became more common. One of the main reason of preferring electronic trading is: not only saving time and providing cost savings but also offering many options for small and midium sized business to compete with large enterprises. İts possible to classify types of e-commerce as business to business, business to customers, and customers to customers, Wheras also it is possible to mention about e-trade between govertment and business. Electronic trade has entered the social world so quickly and had such a widespread and its acceptance from various parties is going to be possible if some legal nd ethical completion is the matter will be provided. In Turkey, a developing country, the development in electronic devices and internent has to provide a widespread environment which is trustable and suitable for us for especially national and international trade. As the traditional trading methods will be reduced in the future it is very important for electronic trade environment to be common and reliable. In the current research study where the electric trade and electronic trade usıng habit in turkey was discussed, besides the literature study,the survey applied to internent users and evaluation of the survay result will be also presented. Key word: E-trade, E-commerce in Turkey. Bilgi ve iletişim teknolojilerindeki gelişim ticaret araçlarında da farklılık yaratmıştır. Geleneksel ticaret yöntemlerinin yanısıra özellikle internent kullanımının artması ile elecktronik ticaret ürün çesidi ve kullanıcı sayısı ile daha da yaygın olarakkullanılır hale gelmiştir. Zamandan, maliyetten tasarruf sağlamasının yanısıra kullanıcılara pek çok seçenek sunması, küçük ve orta ölçekli işletkelere müşterilere ulaşma yönünde büyük işletmelerle rekabet olanağı sağlaması elektronikticaretin başlica tercih sebeplerinden olmaktadır. Elektronic ticaretin işletme ile işleme,işletme ile tüketici, tüketici ile tüketici arasında yapilmasının yanısıra, develet ile tüketici, devlet ile işletme arasındaki elektronik tıcaretten de söz etmek mümkündür. Sosyal ve ticari hayata hızıl bir şekilde giren ne geniş yer kaplayan elektronik ticaretin daha da yaygınlaşması ve taraflarca kabulünün sağlanması bu konudaki bazı hukuki ve etik kuralların tamamlanması ile mümkünolacaktır. Gelişmesi devam eden bir ülke olarak türkiye, hem ulusal, hem de ululararası ticaretin geliştirilmesinde elektronik aeaçları özellikle de internentiyaygın ve güvenilir bir şekilde kullanmaya elverişli ortamı yaratmak durumundadır. Gelecekte geleneksel ticaret yöntemlerinin öneminin daha da azalması sözkonusu olacağından ortamın yaygın ve güvenilir olması büyük önem taşıyacaktır. Elektronik ticaret ve Türkiye'de elektronic ticaret kullamın alışkanlıklarını konu alan çalışmamızda, bu konudaki literatürün yanısıra kullancılarına uygulanan anket kanalı ile toplanan bulguların değerlendirmelerine de yer verilmiştir. Anahtar sözcükler: E-ticaret, Türkiye'de e-ticaret. '
Materyal türü: Thesis

Includes sources (202-212 p.)

Includes attachments (213-237 p.)

'Abstract/Özet The development in information and communication technologies has created important differences in tradıng channels and devices used for trade.Besides traditional trade method,because of an increase in internet usage, the variety of product and number of users of electronic trade has increased and became more common. One of the main reason of preferring electronic trading is: not only saving time and providing cost savings but also offering many options for small and midium sized business to compete with large enterprises. İts possible to classify types of e-commerce as business to business, business to customers, and customers to customers, Wheras also it is possible to mention about e-trade between govertment and business. Electronic trade has entered the social world so quickly and had such a widespread and its acceptance from various parties is going to be possible if some legal nd ethical completion is the matter will be provided. In Turkey, a developing country, the development in electronic devices and internent has to provide a widespread environment which is trustable and suitable for us for especially national and international trade. As the traditional trading methods will be reduced in the future it is very important for electronic trade environment to be common and reliable. In the current research study where the electric trade and electronic trade usıng habit in turkey was discussed, besides the literature study,the survey applied to internent users and evaluation of the survay result will be also presented. Key word: E-trade, E-commerce in Turkey. Bilgi ve iletişim teknolojilerindeki gelişim ticaret araçlarında da farklılık yaratmıştır. Geleneksel ticaret yöntemlerinin yanısıra özellikle internent kullanımının artması ile elecktronik ticaret ürün çesidi ve kullanıcı sayısı ile daha da yaygın olarakkullanılır hale gelmiştir. Zamandan, maliyetten tasarruf sağlamasının yanısıra kullanıcılara pek çok seçenek sunması, küçük ve orta ölçekli işletkelere müşterilere ulaşma yönünde büyük işletmelerle rekabet olanağı sağlaması elektronikticaretin başlica tercih sebeplerinden olmaktadır. Elektronic ticaretin işletme ile işleme,işletme ile tüketici, tüketici ile tüketici arasında yapilmasının yanısıra, develet ile tüketici, devlet ile işletme arasındaki elektronik tıcaretten de söz etmek mümkündür. Sosyal ve ticari hayata hızıl bir şekilde giren ne geniş yer kaplayan elektronik ticaretin daha da yaygınlaşması ve taraflarca kabulünün sağlanması bu konudaki bazı hukuki ve etik kuralların tamamlanması ile mümkünolacaktır. Gelişmesi devam eden bir ülke olarak türkiye, hem ulusal, hem de ululararası ticaretin geliştirilmesinde elektronik aeaçları özellikle de internentiyaygın ve güvenilir bir şekilde kullanmaya elverişli ortamı yaratmak durumundadır. Gelecekte geleneksel ticaret yöntemlerinin öneminin daha da azalması sözkonusu olacağından ortamın yaygın ve güvenilir olması büyük önem taşıyacaktır. Elektronik ticaret ve Türkiye'de elektronic ticaret kullamın alışkanlıklarını konu alan çalışmamızda, bu konudaki literatürün yanısıra kullancılarına uygulanan anket kanalı ile toplanan bulguların değerlendirmelerine de yer verilmiştir. Anahtar sözcükler: E-ticaret, Türkiye'de e-ticaret. '

1 INTRODUCTION

FIRST PART

ELECTRONIC COMMERCE IN GENERAL

4 ELECTRONIC COMMERCE IN GENERAL

4 The Definition of Eletronic Commerce

12 The Historical Development Commerce

15 Types of Electronic Commerce

15 Business to Business Eletronics Commerce(B2B)

23 Business to Consumer Electronics Commerce (B2C)

27 Consumer to Consumer Electronic Commerce (C2C)

28 Government to Business Electronic Commerce (G2C)

29 Governemnt to Business Electronic Commerce(G2B)

30 Peer to Peer Electronic Commerce(P2P)

30 Electronic Commerce Tool

30 In General

33 Telephone

35 Facsimile

35 Television

36 Electronic Data Interchange

38 Internet

41 GSM

41 Effects of Electronis Commerce

41 The Effects of Electronis Commerce on Social Life

43 The Effects of Electronis Commerce on Economic Life

45 The Macro Economic Effects of Electronic Commerce

46 The Micro Effects of Electronic Commerce

48 Effects on Production Costs

48 Positive and Negative Ascepts of Electronic Commerce

49 Positive Effects

51 Savings in the Marketing Budget

53 Time Saving

53 Equality of Opportunity between Enterprises

54 On Part of Sellers

56 On Part of Consumers

58 Its Negatives Effects

58 In General

59 Problems Encountered in electronic Commerce

59 Financial Problems

61 Legal Problems

62 Infrastructure Problem

SECON PART

ELECTRONIC COMMERCE IN TURKEY

64 In General

66 Govrenement Policies on Electronic Commerce in Turkey

66 Purpose, Principles and Policies

66 Legal and Institutional Regulations

67 The Dimensions Electronic Commerce Volume has Presently Reached in Turkey

69 Work Undertaken on Electronics Commerce in Turkey and the Developments Process

69 Science and Technology Higher Baord(BTYK)

72 Electronic Commerce Coordination Board

74 Rules to be taken into Consideration in Electronic Commerce

74 Web Site Rules

74 Ordering Rules

75 Payments Rules

75 Delivery Rules

75 Guarantee Rules

76 Rules of Return

76 Confidentiality Rules

76 Security Rules

77 Security in Electronic Commerce

77 In General

78 Public Key Encryption

79 SSL(Secure Socket Layer) and SET (Secure Electronic Transaction) Protocol

80 Approval Institution and Electronic Identity Document

THIRD PART

THE ETHICAL DIMENSION OF ELECTRONIC COMMERCE

82 In General

86 Important Ethical Problems related to Electronics Commerce and their Solution

87 Confidentiality of Personal Informatıon

89 Unpermirtted Commercial E-mail (SPAM)

93 Electronic Commerce Pratices for Children

95 Electronic Commerce Ethis and other Relevant Topics

FOURTH PART

USAGE HABITS IN ELECTRONIC COMMERCE IN TURKEY AND WORKS ON THE ETHICAL DIMENSION OF COMMERCE

102 The Significance of the Research

102 The Purpose of the Research

103 The Constraints of the Research

102 The Purpose of the Research

103 The Constraits of the Research

103 The Method of th Research

103 Population of the Study

103 Research Sampling

104 The Collection of Research Data and the Statistical Method

104 The Evaluation of Research Data

104 The Hypotheses of Research

105 The Findings of the Research and Comments

105 Personal Information on Participants in the Research

108 Findings on th Research Hypotheses and their Evaluation

108 Comparisons by Gender

109 Frequency and Percentages Distribution of Internet Access Purposes

110 Frequency and Percentage Distribution of Reason for Choosing Electronic Commerce

111 Frequency and Percentage Distrribution of the Reasons for Choosing Electronic Commerce

112 Frequency and Percentage Distrribution of the Priority in Services Provided in Electronic Commerce

113 Frequency and Percentage Distrribution of the Reasons for Choosing Electronic Commerce is Undertaken by Gender

114 Frequency and Percentage Distrribution of the Advantages of Electronic Commerce by Gender

115 Frequency and Percentage Distrribution of the Selection of the Web Site on Which Electronic Commerce is undertaken by Gender

116 Frequency and Percentage Distribution of the Frequency with which Electronics Commerce is Undertaken by Gender

117 Frequency and Percentage Distribution of Means of Access to Web Sites on Which Electronics Commerce is Undertaken by Gender

118 Frequency and Percentage Distribution of the Most Preferred Electronic Commerce Sites by Gender

120 Frequency and Percentage Distribution of by Marital Status

120 Frequency and Percentages Distribution of Purposes for Access Internet by Marital Status

121 Frequency and Percentages Distribution of Undertaking Electronic Commerce is Not Undertaken by Marital Status

122 Frequency and Percentages Distribution of Reason why Electronics Commerce İS Not Undertaken by Marital Status

125 Frequency and Percentages Distribution of the Priority in Service Provided by Electronic Commerce by Marital Status

126 Frequency and Percentages Distribution of the Factors Important When Selecting the Web Site on Which Electronic Commerce will be Undertaken by Marital Status

127 Frequency and Percentages and Percentages Distribution of the Most Prefered Web Sites in Electronic Commerce is Undertaken by Marital Status

129 Frequency and Percentages Distribution of the Most Preferred Web Sites in Electronic Commerce by Marital Status

130 Frenquecy and Percentage Distribution of the Influence of Products Bought Most by Other Customers on the Selection of Products during Electronics Commerce by Marital Status

131 Frenquecy and Percentage Distribution of What Types of Goods and Services are Bough with Electronic Commerce by Mairtal Status

132 Frenquecy and Percentage Distribution of the Monthly Average Amount of the Electronic Commerce Undertaken by Marital Status

133 Frenquecy and Percentage Distribution of the Use of Same Passwords Used Electronic Commerce by Marital Status

133 Frenquecy and Percentage Distribution of the Requirements for the Spread of Electronics Commerce by Marital Status

135 Frequency and Percentages Distribution of the Influence of Electronic Commerce on Shopping Life by Marital Status

136 Frequency and Percentages Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Recieved by Email by Marital Status

137 Comparisons by Education Level

137 Frequency and Percentages Distribution of Internet Use Purpose by Education Level

138 Frenquecy and Percentage Distribution of Undertaking Electronic Commerce by Education Level

139 Frenquecy and Percentage Distribution of the Advantages of Electronic Commerce by Education Level

140 Frenquecy and Percentage Distribution of the Most Preferred Electronics Commerce Sites by Education Level

142 Frenquecy and Percentage Distribution of the Payments Means used durng Electronics Commerce by Education Level

143 Frenquecy and Percentage Distribution of the Requirements for the Spread of Electronics Commerce by Education Level

144 Frenquecy and Percentage Distribution of the Attitude Towards the Advertisements Encountered During the Electronics Commerce Process or Received by E-Mail by Education Level

146 Comparisons by Income Level

146 Frequency and Percentages Distribution of Internet Use Purpose by Income Level

148 Frenquecy and Percentage Distribution of the Undertaking Electronic Commerce by Income Level

150 Frenquency and Percentage Distribution of theReas Electronic Commerce by Income Level

153 Frenquecy and Percentage Distribution of Reasons for Undertaking Electronics Commerce by Income Level

155 Frequency and Percentages Distribution of the Priority of Services Provided in Electronics Commerce by Income Level

157 Frequency and Percentage Distribution of the Advantages of Electronic Commerce by Income Level

159 Frequency and Percentages Distribution of the Reading the Security Information on the Web Sites on Which Electronics Commerce is undertaken by Income Level

161 Frequency and Percentage Distribution of the Most Preferred Electronic Commerce Sites by Income Level

164 Frequency and Percentage Distribution of the Country in which Electronic Commerce is Undertaken by Income

166 Frequency and Percentage Distribution of the Types of Goods and Service Bought By Electronics Commerce by Income Level

169 Frequency and Percentages Distribution of the Requirement for the Spread of Electronics Commerce by Income Level

171 Frequency and Percentage Distribution of the Influences of Electronic Commerce on Shopping Life by Income Level

173 Comparisons by Age

173 Frequency and Percentages Distribution of Internet Access Puırposes by Age

176 Frequency and Percentages Distribution of Reasons for Not Undertaking E-Commerce by Age

179 Frequency and Percentage Distribution of the Priority of Services Provided by Electronic Commerce by Age

181 Frequency and Percentages Distribution of the Advantages of Electronic Commerce by Age

183 Frequency and Percentages Distribution of the Most Preferred Electronic Commerce by Age

185 Frequency and Percentage Distribution of the Types of Goods and Services Bought on Electronic Commerce by Age

187 Frequency and Percentage Distribution of the Means of Payments during Electronics Commerce by Age

189 Frequency and Percentages Distribution of the Influence of Electronic Commerce on Shopping Life by Age

190 Frequency and Percentage Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Received by E-Mail by Age

191 Frequency and Percentage Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Received by E-Mail by Age

193 CONCLUSIONS

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