Includes glossary,appendix & references (250-311 p.)

Icludes index (312-336 p.)

1 The Hıstorıcal Context of Internatıonal Communication

1 Communication and empire

3 The growth of the telegraph

9 The era of news agencies

10 Case of Study: The Rise of Reuters

12 The advent of popular media

14 Radio and International Communication

15 The battle of the airwaves

16 The Cold War- From communist Propaganda to Capitalist Persuasion

19 Case study: covert communication -Radio free Europe and Radio Liberty

26 International Communication and Development

27 Case study: Satellite Instructional Television Experiment (SITE)

31 The demand foe a New World Information and Communication Order

40 Approach to theorizing international Communication

42 Free Flow of Information

42 Modernization theory

46 Dependency Theory

50 Structural imperialism

52 Hegemony

53 Critical Theory

55 The Public Sphere

56 Cultural Studies Perspectives on international communication

57 Theories of the information society

60 Discourses of globalization

64 A critical international communication theory?

66 Creating a global communication infrastructure

66 The Privatization of telecommunications

67 Free trade in communication products and services

73 Liberalization of the telecom sector

76 Privatizing space- the final frontier

78 Case study : intelsat

81 The global satellite industry

84 Regional Satellite services

86 Case study: Murdoch's media -The eyes of the world are on us

92 The globalization of telecoms

94 Implications of a liberalized global communication regime

98 The global media bazaar

98 Convergence

111 Global trade in media products

115 Case study: Televising Sport Globally-ESPN

130 Global news and information networks

135 Case study: CNN - The world's news Leader

141 Setting the global news agenda

145 The Global and the local in media culture

145 Globalization of American culture?

149 Case study: MTV Music Television

160 Concern for cultural diversity

163 Global English

166 Regionalization and Localization in the media market

176 Case study: Zee TV and hybrid television

180 Contraflow in the global media

180 Viewing the global village

183 Discontents of Cultural Globalization

185 Global Counterflow of Televion

190 Case study: Al-Jazeera- the island that became a global news phenomenon

193 China's Peaceful rising and global communication

195 Media Exports from the south to the north

196 Case study: The transnationalization of telenovelas

200 case study: The other Hollywood- the Indian film industry

207 International Communication in the Internet age

207 The dawn of the Internet age

212 The Internet and a Free Flow of commerce

214 Case study; The Googlization of global communication

219 Case study: Globalization of infotainment and edutainment

227 The internet and political communication

231 Case study: The global war on terrorism

235 The global digital divide

244 International communication-continuity and change

250 Glossary

260 Appendix I : A chronology of international communication

270 Appendix II: Useful websites

276 Appendix III: Discussion Questions

279 Reference

312 Author index

318 Subject index