MARKET ORIENTATION AD ITS IMPACT ON FIRM PERFORMANCE: A MEDIATING ROLE OF INNOVATION / NIYI MICHEAL BANKOLE ; SUPERVISOR, PROF. DR. ŞİRİN ATAKAN DUMAN

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2024Tanım: 60 sheets ; 30 cm +1 CD ROMİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Management Özet: This study is intended to investigate the influence of market orientation on firm performance as well as the mediating role of innovation in Nigerian micro small, and medium enterprises (MSMEs). Market orientation (MO) has turned into a focal point of consideration for many scholars for more than 30 years (Kamboj & Rahman, 2017) and the significance of MO in influencing the performance of firms is factual in promoting the literature (Ngai & Ellis, 1998). Therefore, this study employs a quantitative research design by using normal deductive techniques and approach. Since a primary data is obtained by changing over quantifiable confirmation into numbers, which are also explored to recognize the connection between and among the variable s of study market orientation, firm performance, and innovation by starting with the descriptive statistics of the demographic variables and followed by the validity and reliability test which are conducted using factor loadings and Cronbach alpha respectively.. However, this study shows that micro small, and medium enterprises in Nigeria emphatically perceived their organizations as market-oriented and consider innovation as a significant variable for upgrading the firm performance outcome and element that increases their comparative benefit. The sudy shows that market orientation has a significant influence on firm performance thereby supporting hypothesis one leaving the remaining hypotheses unsupported.
Materyal türü: Thesis
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Thesis Thesis CIU LIBRARY Depo Tez Koleksiyonu YL 3487 B36 2024 (Rafa gözat(Aşağıda açılır)) C.1 Kullanılabilir Management T3934
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel Tez Koleksiyonu YL 3487 B36 2024 (Rafa gözat(Aşağıda açılır)) C.1 Kullanılabilir Management CDT3934
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Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Management

This study is intended to investigate the influence of market orientation on firm performance as well as the mediating role of innovation in Nigerian micro small, and medium enterprises (MSMEs). Market orientation (MO) has turned into a focal point of consideration for many scholars for more than 30 years (Kamboj & Rahman, 2017) and the significance of MO in influencing the performance of firms is factual in promoting the literature (Ngai & Ellis, 1998).
Therefore, this study employs a quantitative research design by using normal deductive techniques and approach. Since a primary data is obtained by changing over quantifiable confirmation into numbers, which are also explored to recognize the connection between and among the variable s of study market orientation, firm performance, and innovation by starting with the descriptive statistics of the demographic variables and followed by the validity and reliability test which are conducted using factor loadings and Cronbach alpha respectively..
However, this study shows that micro small, and medium enterprises in Nigeria emphatically perceived their organizations as market-oriented and consider innovation as a significant variable for upgrading the firm performance outcome and element that increases their comparative benefit. The sudy shows that market orientation has a significant influence on firm performance thereby supporting hypothesis one leaving the remaining hypotheses unsupported.

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